
About The Founder
My love for visuals began in my freshman year of high school when I launched my own photography business. As a professional photographer and creative, I quickly realized the vital role visual brand identity plays in a business’s success. However, I was even more surprised to learn that many brands don’t succeed based solely on their visual identity.
I graduated from Ball State University in July 2024 with a degree in advertising and a focus on photography. My career goals have always centered around helping people through creativity—whether through visual storytelling, website creation, or design.
Outside of my professional interests, I’m a huge music fan. I’ve been playing electric guitar for about six years and love going to heavy metal concerts! I also co-run a heavy metal magazine called Heavy Kollector and work on various other creative projects in my free time.

Madison Del Valle
Founder
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Designer
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Photographer

Michael McDaniel
Copywriter
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Magazine Business Owner